Howler Head Banana Flavored Bourbon Strikes Gold At Prestigious San Francisco World Spirits

Release: April 28, 2023

The Official Flavored Bourbon Whiskey Partner of UFC Awarded Gold Medal at World’s Largest Spirits Competition

SAN FRANCISCO (April 28, 2023) – The 2023 San Francisco World Spirits Competition has awarded a coveted Gold Medal to Howler Head Kentucky Straight Bourbon Whiskey with Natural Banana Flavor. This is Howler Head’s first entry in the prestigious competition and an outstanding result in the crowded and competitive Flavored Whiskey category. Howler Head is the official flavored Bourbon whiskey partner of UFC, the world’s premier mixed martial arts organization, and is one of the fastest-growing whiskey brands in the world – flavored or unflavored.

Howler Head Banana Flavored Bourbon Strikes Gold

“I loved Howler Head the first time I ever tasted it,” said UFC President Dana White. “Now, to have a group of industry experts, including bar owners, bartenders, and spirit editors, award it a Gold Medal really validates what I have been saying about this whiskey for years. I am proud and honored that Howler Head won the Gold Medal at the 2023 San Francisco World Spirits Competition.”

The San Francisco World Spirits Competition (SFWSC) is the largest and oldest spirits competition in the world, receiving nearly 5,000 entries across multiple categories. Each category is judged by a panel of 36 esteemed industry experts awarding top prizes only to the best of the best. Out of 55 entries in the Flavored Whiskey category, only seven received a Gold Medal, including Howler Head.

“To come away with a Gold Medal in the first spirits competition we have ever entered is a real testament to Howler Head’s exceptional quality standards as an 80-proof true Kentucky Straight Bourbon Whiskey with all-natural banana flavoring,” said Simon Hunt, CEO of Catalyst Spirits, maker of Howler Head. “We are very pleased to be recognized by the judges for giving consumers an elevated Bourbon experience with a delightfully sweet hint of banana, tapping into the broad consumer appeal of the red-hot flavored whiskey category.”

Howler Head is the original banana-flavored super-premium Kentucky Straight Bourbon Whiskey. It starts with real, handcrafted Bourbon made with the finest grains and mineral-rich water. The resulting Bourbon is then aged for two years in charred American white oak barrels. Following the aging, the fine Bourbon is then blended with natural banana flavor.

With Howler Head being one of the rare 80-proof flavored whiskeys, the Bourbon takes the spotlight, with a subtle sweet kick of banana on the finish. It is best served neat or on the rocks to appreciate the rich Bourbon flavor but can also be enjoyed as a flavorful shot, paired with a beer or a hard seltzer, and in cocktails.

Through its partnership with UFC, Howler Head is promoted to more than 688 million fans and 198 million social media followers through placement in broadcasts and in-arena event venues.

Howler Head retails in the U.S. for $29.99 for a 750ml. It is also available in Canada, the U.K., Brazil and Australia, and is rapidly expanding across the globe. Howler Head is owned by Catalyst Spirits with Campari Group holding a minority interest. The brand is distributed globally by Campari Group, except in the U.K., where it is distributed by Maverick Drinks.

More information on Howler Head can be found at www.howlerhead.com and on social media:





Catalyst Spirits is a global spirits company focused on leveraging the new economy and our vast experience to build and rapidly grow premium brands consumers truly want. Our fine spirits portfolio includes Howler Head, the original banana flavoured Bourbon and the official flavoured whiskey of UFC; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whisk(e)y; and a number of other exciting brands in development. The Catalyst Spirits team leverages hundreds of years of in-depth industry know-how to develop impactful brands and bring them to market with pace, building them with exceptional marketing, retail, ecommerce and distributor support. Catalyst Spirits is a remote-work company with team members spread across North America and Europe. For more information on Catalyst Spirits, visit www.catalyst-spirits.com and for Howler Head visit www.howlerhead.com

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